Bloom coat rack
Designed for Mizetto, 2021
Bloom is a family of coat hangers in self-standing and wall-mounted variations.
The characteristic of the series is that the self-standing units can integrate two coat hangers on the same base or can include other complements, such as an umbrella stand or a side table. The name Bloom comes from the concept of different elements that seem like growing on the round or oval bases of the coat rack. Also the characteristic shape of the hooks refers to the act of blooming. The combination of powder coated metal with natural wood elements create a warm and welcoming sensation intended for contemporary work contexts.
The idea for the Bloom series comes from the observation of what other complements, besides the coat rack, are often present in entryways and waiting areas. We focused on how we could create a small system integrating in a single flexible product the coat rack together with other functional and decorative elements, such as an umbrella stand, a side table and (in our original proposal) a planter.
