The idea of the Bloom series comes from the observation of what other complements, besides the coat rack, are often present in entryways and waiting areas. We focused on how we could create a small system integrating in a single flexible product the coat rack together with other functional elements, such as umbrella stand and side table.
The name Bloom comes from the concept of different elements that seem like growing on the round or oval bases of the coat rack. Also the characteristic shape of the hooks refers to the act of blooming.
The Bloom series is designed with neat geometric lines both in self-standing and wall-mounted variations. The combination of powder coated metal with natural wood elements create a warm and welcoming sensation intended for contemporary work contexts.

Photo credits: Jonas Lindström.